Identity and Politics. Written in 1998, an analysis of the emergent landscape of identity politics in India, along with some unsolicited advice for the Congress party.

Judging a Book (Organisation) by its Cover (Logo). A short piece on how in an increasingly time-constrained world, the design of the front-end is becoming more and more critical.

Advertising‘s Scary, New Twin. A look at a rapidly-growing activist response to advertising that could become its worst nightmare—or set off a hot, new trend.

Brands: from Positioning to Belonging. In an era of media saturation and cynicism, a glimmer of hope that takes us back to the basics—but with a new-age twist.

[new] The Innovating Organisation. As the demand for continuous innovation grows, can Design Management become the leadership discipline?

In every sphere of activity, innovation and creativity can help achieve the desired results faster, more cost-effectively and with superior quality. If you are passionate about building an innovation dimension in your strategy, you’ve come to the right place. More…

The need for distinction, identity and belonging is one of the most powerful vectors driving human behaviour and choice-making. If your vision of branding goes well beyond short-term, tactical considerations into building communities and even nations, let us talk. More…

We live in a world of artefacts, but our experience of them does not stop at the material and tangible alone. If you are excited about launching products that also incorporate services, systems and experiences, we’d love to get to know you. More…