| Case study: Symphony | We love “things”. Ever since humanoid apes invented the first tools, we’ve continued inventing and innovating them. Whether for fun or dead serious, designing a product is an extremely challenging task. When the comparatively high investment and risks involved are added in, most entrepreneurs would be tempted to resort to copying products that have been proven successful elsewhere. However, in today’s competitive scenario, just having a competent product design is not enough—it needs to be integrated with graphics, branding, packaging and retail presentation too. More… |
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